This is how we got here, and this is what it’s about. It’s not about the beer, and it’s about more than one person. It’s a series of coincidences, random chances, divine guidance, and everything in between that has plotted my course.

It’s about going with the flow. Accepting things outside of my control. Asking for help. Opening doors to new possibilities and opportunities. Being open to what comes my way and trusting that life gives me exactly what I need — good and bad. Growth and optimism for a better future. It’s the drive that propelled me from Alaska to pursue my dream of becoming a professional skateboarder. The drive has always been there, but letting fate choose my path is what led me here.
It’s about open-mindedness and being open to guidance from my cofounders, Kellen and Jon.

Easy Does It is all of us. It’s everything I know and love. We put ourselves in a position to do the right things at the right time—and to move on opportunities when they show up. It’s about taking chances and being willing to do the hard work they demand.

So here’s the mission: show up, walk through the door, and be part of something real.

With Love,
Erik Ellington